Citizen Coke: The Making of Coca-Cola Capitalism
Citizen Coke: The Making of Coca-Cola Capitalism

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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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  • Released:
  • Author: Bartow J. Elmore
  • Rating: 4,5
  • Publisher: Ebook DIgital Agency
  • Total Page: 251 pages
  • File Size: 2551 Kb
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