Hailed as a landmark account of how we organize ourselves for work, this wise, experience-tested book looks to nature as the model for how the market economy evolved and how things work in the modern business world. Rothschild's anecdote-rich text challenges traditional thinking with a fresh vision of economics as a self-organizing system that is as natural as life itself. "Revolutionary . . . Signals a fundamental shift in the way people should think about economics." Wall Street Journal"One of the most fascinating books about business that I have ever read." Bruce Henderson, founder of The Boston Consulting Group"An exciting expose of the cores of biology, economics, and important aspects of history, all packaged into one coherent visionary synthesis. It is a thrill to discover that a simple idea can explain so much." Bernd Heinrich, Professor of Zoology, University of Vermont"Marvelous . . . one of those rare books that start you thinking along entirely new line . . . Fascinating." Donald Peterson, Retired Chairman, Ford Motor Company"The best case yet made for the biological analogy." The Boston Globe "A landmark work which is a must read for anyone concerned about technology, economics, and the future." Clyde Prestowitz, Jr., Former President, Economic Strategy Institute